Pawling’s Dynamic Duo…Michelle Farnum and Jay Morales
Gotham may have Batman and Robin, Sesame Street may have Bert and Ernie, but Pawling has its own Dynamic Duo in the persons of Michelle Farnum and Jay Morales, two accomplished professionals who love their town, their work, and each other!
Michelle and Jay have been partners in life for the past twenty eight years, and business partners since 1994 when they became more than Pawling weekenders, and moved here on a permanent basis, opening FarnumMorales, Inc. advertising and graphic design (now known as Morales Communication) on Arch Street in the heart of town.
Michelle actually took the full time plunge first, leaving her very successful advertising career as Senior Vice President at DDB/Needham in New York City behind in order to establish their business here. Jay joined her in 2000, when he left Doyle Dane Bernbach as Creative Director and Senior Vice President, working on such well known accounts as Atari, Amtrak American Airlines and GTE, to name just a few. Together, these two award winners established themselves in Pawling as successful business owners who have woven themselves into the very fabric of community life.
Their passion for volunteerism is huge and wide ranging. In the animal world, they are involved in Cavalier King Charles Spaniel Rescue, and Jay was instrumental in getting laws passed to stop the inhumane slaughter of retired race horses through the Akindale Thoroughbred Rescue Jay served on the steering committee for the town master plan, and both have been active in the creation of The Pawling Green, with Michelle serving on the board of the Community Foundation. Jay currently serves as Vice President of the Chamber and commits to publishing Pawling Matters, while Michelle has been an active board member with the Pawing Concert Series and promotes the Farmers Market. Whew!
If running a successful business and serving the community wasn’t enough to keep them busy, in 2006 they launched Gallery on the Green because, as Jay says, “we can’t let art go away from Pawling.” As Art gallery owners, they made the decision to present regional artists that were untapped by other local venues. Even though January through April are the quieter months for the gallery, local artists gravitate to them, and their openings are always busy and hectic.
They will both admit to being a “good match,” with Michelle reflecting that being together 24/7 is “sort of …just normal.” Jay thinks that Michelle is more sensitive than he, and he also reveals that she is the most artistic of the pair. Michelle thinks that Jay is more organized, practical and positive than she. He “doesn’t let things get to him,” she says matter-of-factly. Jay feels that Michelle anchors him. Clearly, the give and take of these two is well established, both personally and professionally.
So, the next time you are thinking about power couples, like Fred and Ginger, Bill and Hillary, Mickey and Minnie, or even Lois and Clark, remember to include Farnum and Morales on your list. In our town of Pawling, they are “The Incredibles!!”